Online Health Information Niche On-Fire!!
According to comScore the online health information niche remains red hot and is getting hotter. Between July 2006 and 2007, the health information category grew 12 percent in overall visits. Between 2007 and 2008, that growth trend almost doubled to 21 percent! This exceeds four times the growth rate of the entire U.S. Internet population. Interested? You MOST definitely should be!!
Why is HealthCare Internet Affiliate Marketing Different?
OK, this might be a very rude newsflash for some, but it REALLY can’t be all about the money in health-care product marketing!!You’ve got someone out there buying your ebook or solution or physical product that may have a really big health problem. If you don’t help them, or worse if you screw them up, they lose and YOU lose. If you truly help them out, they’re likely to seek you out so that they can send MORE money to you than you asked for in the first place. This could be your next product or the raving fans in your continuity program upsell. They win, you win. Get the difference?
If this strikes a cord with you, read on. If not, you’re probably not going to want to learn how to make tons of money truly helping people, and you should move on. Don’t pass GO. Don’t collect a lot of inner satisfaction and money. Just move on.
Whatever the case, there is a LOT more to lose and people can literally get hurt if you just pick a health-care affiliate offer off the Affiliate network or CPA network or ClickBank shelf assuming that it’s all cool and groovy. These companies do screen for some level of quality in their offerings, but they are not healthcare professionals. So, how do you know if something is pure gold or pure crap? Rule #1: resist the human temptation to accept something as good just because it exists or is published on or offline. You should do some due diligence just like you would if you are buying a solution for any problem you are having.
Whether you search for affiliate products and programs by hand or use some of the very cool automatic search tools, you’re mainly looking at things like “gravity” and “ROI” and how much moolah is on the initial table. By the way, for market research from this perspective, which you still definitely need to do, the hands down BEST MARKET RESEARCH TOOL is Market Samurai…..and it’s only getting better! But the price will likely go up, so check out the FREE TRIAL of Market Samurai!
Anyway, moving along about the product quality research, here’s a dirty little known secret. There is some implication to your selling stuff as an affiliate that the FTC declares a tad wrong, or off-base enough that handcuffs come out…… even more so if you’re the author or manufacturer. Uh, it’s rough out there. Stay out of trouble! That brings me to Rule #2: buy the damn thing and test it out, read it, run it by healthcare professionals for some feedback, look for some evidence. Don’t promote it blindly just because it exists and has a high “gravity”-like measure. Not in the health-care arena! Very bad idea.
Rule #3 is overarching all of this. To quote Stephen Covey, “begin with the end in mind” and keep your prospect’s welfare above your desire to make bucks. The “end” in this case is the likelihood that you are going to help someone by promoting a product. If you do this, you will be rewarded RICHLY down the line because all of the massively important marketing principles related to building trust apply. If you don’t believe me, ask Frank Kern of Mass Control fame or Jeff Walker of Product Lauch Formula fame. You want to grow and keep a list of loyal customers who believe that you are offering stuff that truly has a chance to help them. If you are just peddling a few low quality ebooks and that’s the sum total of your business model, you’re missing the boat….BIGTIME!
If you like the gist of this and want to learn more about ethical healthcare marketing for massive value-added profit, visit us at HealthCareMarketingLab.com and you might want to check out Cureology.com where we look at the evidence behind what works in mainstream and alternative health-care.
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Online Arbitrage Strategies – What Are The Different Types Available?
Online Arbitrage Strategies – What Are The Different Types Available?
Arbitrage is a very common activity and is simply the act of buying a underpriced asset and selling it at another market for a higher value.
As long as one has a keen eye for value, he would be able to perform a arbitrage on any types of asset anywhere.
Below are 5 common arbitrage strategies found in Internet.
EBAY Arbitration:
Online Arbitration activity is deem to be most common found in EBAY. This is due to the inexperience of many sellers where arbitrage buyers are able to take advantage of the lower price offered.
Here are a few reasons why arbitration is possible in EBAY
– Inexperience sellers not listing their products in appropriate category thus lessor demand.
– Desperate sellers listing their items at a much lower price compared to the average market price
– Careless sellers typing incorrect description and title – its visibility are greatly reduced under the EBAY search engine
Sports Betting Arbitrage
Sports betting arbitrage is about taking advantage of the errors in the odds given by two bookmakers over the same outcome. Arbitrage should only be applied on odds with only 2 outcomes.
The difference in price difference should allowed the bettor to profit on either outcome.
Sports betting arbitrage are becoming a rare act as technology becomes better. The latest software can now breach the human weakness in giving the odds.
Options Arbitrage
Option Arbitrage involves the simultaneous buying and selling of options either between exchanges or the same exchange. This normally involves a domestic and foreign exchange where one exchange has not adjusted its options’ pricing for the constantly changing currency rates.
This is not a suitable strategy for retail traders (like you and me) and is often practiced by the exchange ground traders as price discrepancies are always filled very quickly.
Adsense Arbitrage
This was a rather popular online strategy few years back but Google has been actively cracking down on this practice. It is about bidding for lower priced adwords while directing visitors to click on a higher price adsense.
One can also use other Search Engine paid traffic (ie:Overture) as long the adwords price is lower than the adsense.
Adsense strategy are riskier as one has really have no ideas on how much Google will pay for adsense. Visitors may not click on the adsense ads as well.
PPC Arbitrage with CPA network
This is by far the best strategy due to the bigger price difference between PPC (ie: adwords, overture) and CPA.
The offers in the CPA network are often more lucrative as long the landing page is done properly.
You can get more information on PPC using the Free Report below.
By: Mike De Long
Article Directory: http://www.articledashboard.com
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