Ethical HealthCare Marketing Online : PRICELESS!
The interwebs, as some now label it in jest, is a wonderful connector. Information is available on a moment’s notice, even on a cell phone. But what about the quality of this information? These days, there’s a lot of hype and garbage out there online. The health space is SEVERELY afflicted and this is very sad because real people who have real health issues are misled and hyped into useless garbage every day. At Medinvest Marketing we are committed to promoting the very best health information and products out there, including those that we develop or help develop. Please take a moment to watch the 2 minute video message from Dr Steve Vasilev, President and CEO of MedInvest Marketing LLC. If you like what you hear, please contact us at our JV Page. We are always looking for like-minded partners.
What is a Blog Strategy?
In the case of most people doing business online today, the first thing they do in developing a strategy for marketing is to write a blog or set up a website. This is a great place to start, but it is not the be-all and end-all of online marketing. You need more than a few words on a website to convince people that they need to buy what you are selling. And quite honestly, no one wants to read what you are writing in most cases.
This is one reason why a blog strategy is vital to the success of your business. A blog strategy is a plan, a master plan that you will follow for the length of your business. In the case of an online business, of course you change your plan at any time, but by developing one early on, you can measure your success against where you thought you would be and determine what changes need to be made and when.
Included in your blog strategy is your main business plan – what you are selling, to whom, and how much you plan to make. Then, the hard work begins. You need to ensure that the item you are selling is focused enough so that it is not in direct competition with a hundred others just like it. You also need to find out who would by your product and why. If you don’t know that, you won’t sell one single item.
A product like Firepow can help you with these fairly significant issues. It will help you determine where your market is and how to get to it. It will also help you with automation of a lot of tedious blog tasks. Blogging is, after all, just an online diary, and that includes a lot of writing. A product like this can help automate those blog entries, leaving you more time to do other things.
FTC Friendly HealthCare Affiliate Marketing?
A few days ago a story broke that the FTC is planning on monitoring blogs and other websites for tainted reviews, a current BIG approach to affiliate marketing in healthcare and other markets. Excellent!!!! Since unwitting consumers are misled daily by reviews that are biased, this is a GREAT thing. For one, we might have more truth in advertising. For another, this is going to be a GOLD RUSH boon for ethical affiliate marketers who know how to position themselves and their products correctly.
So it comes down to this. Assuming you are an ethical online marketer, how do you stay out of harm’s way and/or handcuffs while profiting handsomely?
Picking a HealthCare Niche? Pick Women’s Healthcare!
According to ComScore, second only to consulting physicians, women turn most often to the Internet for health information. Of those women who use the internet, 85% have used it to research health issues and 63% have used it to research birth control specifically.
Overall, in the ComScore research report the internet came in second only to health-care professionals for health information. 82% turn to their doc or other healthcare provider, 60% to the internet and 51% to friends and family.
What topics to pick? Here are some major leaders with searches in multiple millions per month. Many of these topics and complementary available information products and affiliate offers have a large number of women searching for answers: pregnancy, cancer, diabetes, weight loss, fitness and depression.
Helpful hint: Take these and enter them into Google’s Wonder Wheel tool or KWBrowse. You will find more than you can handle as far as niches to explore.
Online Health Information Niche On-Fire!!
According to comScore the online health information niche remains red hot and is getting hotter. Between July 2006 and 2007, the health information category grew 12 percent in overall visits. Between 2007 and 2008, that growth trend almost doubled to 21 percent! This exceeds four times the growth rate of the entire U.S. Internet population. Interested? You MOST definitely should be!!